Qualitative Research
The world, as we know, is more complicated. It is difficult to understand what people think and perceive.
Our Qualitative research methods are designed to reveal the behavior and perception of the targeted audience about a particular topic resulting in more descriptive outcomes for extracting meaningful inferences.
Methods
One-on-One Interview
Focus Group Discussion
Focus Group Discussion
Conducting in-depth interviews is one of the most common qualitative research methods. It is a personal interview that is carried out with one respondent at a time. This is purely a conversational method and invites opportunities to get in-depth details from the respondent.
The advantage of this method is that it provides a great opportunity to gather precise data about what people believe and what their motivations are.
Either it's B2B or B2C, our team of market research and subject matter experts helps in developing a discussion guide.
Our recruiters source the right candidates from our experts' panel and other social platforms which are screened by the project managers for the moderators to conduct the in-depth interviews.
Focus Group Discussion
Focus Group Discussion
Focus Group Discussion
The main aim of the focus group is to find answers to why, what, and how questions. One advantage of focus groups is, you don’t necessarily need to interact with the group in person.
This method is useful to conduct market research on new products and testing new concepts.
Our team is competent to source the right target respondents to meet the quorum and equipping the infrastructure with the required resources for smooth group discussion.
Mystery Shopping
Focus Group Discussion
Mystery Shopping
Mystery Shopping is conducted to measure the quality of sales and service, job performance, and regulatory compliances. It is also conducted to gather information about a market or competitors.
Our impaneled mystery shoppers are skilled in performing mystery shopping tasks in a brick and mortar or a corporate environment.